
ROOTED Collection
Inspired by iconic vintage campaigns shot against the backdrop of the pyramids, BOADK’s latest shoot channels the timeless
elegance and nostalgic allure of past glamour. Drawing from the golden age of fashion photography, the campaign captures
the grandeur of the Egyptian landscape, while infusing the refined, high-end aesthetic of the brand. With careful attention
to lighting, styling, and composition, the shoot evokes the vintage charm of signature photographs, blending heritage with a
modern twist to create a strikingly sophisticated visual narrative.
BOADK is a sustainable slow-fashion, wearable-wood brand based in Cairo.
The brand focuses on the feeling of belonging to nature and is interested in creating a magical channel between women and nature.
‘Every tree texture has its unique story and embodies the soul of nature’
NEW ARRIVALS
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‘SACRED LILY’ Earrings69.20$
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‘DAWN’ in Black Croco316.33$
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‘PRELUDE’ Earrings69.20$
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‘RISE’ Earrings53.38$
Top Looks

As a brand inspired and created by the natural world, it should come as no surprise that BOADK gives the natural world the respect and love it deserves by being sustainable and promoting sustainability and slow fashion.
BOADK USES WOOD AS A SPACE TO EMBODY ART OBJECTS AND PATTERNS, AVOIDING EXAGGERATION OF APPEARANCE, FOCUSING INSTEAD ON MATERIAL INDIVIDUALITY.